As we move into 2020, it’s important to update your social media strategy. You can’t expect it to be the same as today, but there are some tricks and tips that will ensure your strategy remains relevant and effective. Use the 80/20 rule when distributing your content: post 80% non-promotional content and 20% promotional content. It’s proven that visual content gets 40x more shares than text-based content, which makes it essential to use graphics and other types of media.
As part of your social media strategy, create a persona for your target audience and review what your competitors are doing. You can also study your competitors and peers in the industry to learn what works. Take note of what content is performing well and brainstorm ways to improve your content. Creating your audience persona will help you identify which types of content resonate with your target audience. After all, they have likely already tried this out. Creating an audience persona will help you create content that will get your brand noticed amongst your target audience newsgosip
In addition to having a solid strategy, you must monitor your social media accounts. Regular monitoring will help you gauge the effectiveness of your strategy and make adjustments accordingly. You can also use social media management tools to organize your media library and schedule posts ahead of time. You may also want to hire a social media management company to help you manage your social media platforms. There are several other ways to improve your social media marketing strategy. So, keep reading for more information on social media marketing strategies fwdnews